Serena Morones is a damage expert specializing in forensic accounting, patent infringement, damage analysis, and business valuation. She has helped lead numerous large and complex litigation cases to financial resolution through settlement or expert testimony. Multiple parties to a matter will hire Ms. Morones as an independent expert to assist them in settling valuation or economic disputes.View Profile

Alina Niculita is a business valuation industry expert, who has co-authored several books, chapters and articles on business valuation theory and methods. Mentored by the business valuation industry founder, Dr. Shannon Pratt, for more than a decade, Ms. Niculita enjoys analyzing unusual and complex valuation questions. To reach her reasoned value opinions, she draws on her extensive knowledge of authoritative valuation guidance materials as represented by her impressive library of valuation books and publications.View Profile

Ms. Prager specializes in financial damage analysis, forensic accounting, and business valuation with the firm of Morones Analytics, LLC. She has specialized in these areas of expertise since 2001, working with CPA firms in Portland, Oregon and San Francisco, CA. Jennifer’s case experience includes a number of nationally known accounting investigations and litigation matters. She has analyzed complex litigation cases involving securities lawsuits, fraud and embezzlement, commercial contract litigation, construction disputes, intellectual property, “white-collar” criminal defense, anti-trust (monopoly), and employment litigation. Jennifer has testified in support of her opinions. View Profile

Paul Heidt serves as the Director of Valuation Research for Morones Analytics and conducts business appraisals, lost earnings analysis, as well as litigation research. Since 2011, he has performed approximately 150 business appraisals for purposes including litigation, marital dissolution, transactions, gift and estate tax, reorganizations, and succession planning.View Profile