Our team brings a mighty combination of financial expertise.
We’re a highly skilled team of independent CPAs and experts who answer the toughest financial questions and perform under pressure. With a background working at top global accounting firms, in-house with major corporations and as business owners, we apply decades of specialized experience and diverse talents to each case.
Our story started with a calling to truth and justice.
After reading Gunning for Justice in high school, written by famous trial lawyer Gerry Spence, Serena Morones was captivated by the stories and the battle to investigate, protect and reveal the truth, and bring justice to people who need it. With a desire to make that kind of impact, Serena started her career in forensic accounting almost 25 years ago, founded Morones Analytics in 2002, and has built a strong practice and reputation ever since.
Experts & Associates
CPA, ABV, CFE, Director
Jeff Cone is a data expert who has been conducting both forensic accounting and data investigations for 30+ years after serving as an auditor with two international accounting firms. He has worked on a wide variety of both civil and criminal matters and testifies in federal and state courts.
CPA, ASA, Director of Valuation Research
Paul Heidt serves as the Director of Valuation Research, conducting business appraisals and litigation research. For 20+ years, he has performed 180+ business appraisals for litigation, gift and estate tax planning, marital dissolution, business transactions, reorganizations and succession planning.
CPA, CFE, CFF
Kevin Marold conducts forensic accounting investigations and develops damages analyses. He previously worked as an external auditor with Deloitte & Touche and Grant Thornton. He also served within Nike’s global accounting team managing financial accounting and controls.
CPA, ASA, ABV, CFE
Serena Morones is a damages expert who has testified more than 100 times and helped lead large and complex litigation cases to financial resolution through expert testimony or settlement.
CPA, CFE, CFF
Jennifer Murphy specializes in individual financial damages analysis, such as lost wages and wrongful death damages, as well as fraud investigations and forensic accounting analyses. She handles cases with large quantities of data, such as wage and hour class actions, and testifies in support of her opinions.
ASA, CFA, ARM-BV, MBA, Director of Valuation Services
Alina Niculita is a valuation industry expert who specializes in business appraisal and appraisal review for business transactions and litigation. Since 2014, she has appraised hundreds of companies in diverse industries and sizes with up to several billions of dollars in revenue.
CPA, CFE, CVA, ABV, MAFF, Director
Jennifer Prager has specialized in financial damages analysis and forensic accounting for almost 20 years. She is a testifying expert who brings deep experience at CPA firms and on large forensic cases in Portland and San Francisco.