Serena Morones

Serena Morones
Serena Morones


Professional Experience

Serena Morones is a damage expert specializing in damage analysis, including patent infringement and other intellectual property, forensic accounting and business valuation. She has helped lead numerous large and complex litigation cases to financial resolution through settlement or expert testimony. Multiple parties to a matter will hire Ms. Morones as an independent expert to assist them in settling valuation or economic disputes. She serves as a frequent guest lecturer for legal CLEs and at several Oregon universities on topics of valuation, damages and forensic accounting. Ms. Morones has practiced through her firm since 2002 and began her forensic accounting/valuation specialty in 1996.

Credentials and Education

  • Certified Public Accountant, Oregon (CPA)
  • Accredited Senior Appraiser (ASA) in Business Valuation, American Society of Appraisers
  • Accredited in Business Valuation (ABV), American Society of CPAs
  • Certified Fraud Examiner (CFE)
  • Master of Taxation, Portland State University
  • Bachelor of Arts in Accounting, Cum Laude, University of Oregon

Services Provided

  • Economic damage analysis for litigation
  • Patent infringement, trademark infringement, false advertising damage analysis
  • Forensic accounting and fraud investigations
  • Business valuation for litigation, buy-sell transactions, estate planning
  • Independent mediator to resolve business valuation or financial disputes

Selected Litigation Case History

  • Ameranth Inc. v Starbucks Corp., 2018; Testified at deposition on behalf of defendant regarding patent infringement damages
  • Columbia Sportswear North America v Seirus Innovative Accessories 2017; Testified on behalf of plaintiff at trial and deposition regarding patent infringement damages.
  • Public Company v. Private Company, 2017; Prepared expert report on commercial success and testified in deposition for patent inter partes review.
  • Skedco, Inc. v Strategic Operations, 2014-2018; Prepared opinion of patent infringement damages on behalf of plaintiff, testified at deposition.
  • Oregon v. Oracle, 2016; Conducted complex damage analysis on behalf of Oregon relating to the alleged failure of Oracle’s software system intended to manage Oregon’s “Cover Oregon” Medicaid health insurance program.
  • Boyd Coffee Co. v. Miller Nash LLP 2015; Conducted analysis of  alleged lost profits, testified at deposition.
  • Reser’s Fine Foods, Inc. v. Bob Evans Farms, Inc. et al 2015; Prepared expert report on behalf of plaintiff regarding lost profits, testified at deposition.
  • Douglas Ossanna v. Nike 2014; Testified at trial on behalf of defendant regarding alleged lost wages and benefits.
  • Tobacco Master Settlement Agreement 2003 NPM Adjustment Proceedings for the State of Oregon; 2013; Served as Oregon’s quantitative expert in the 2003 MSA NPM adjustment arbitration proceedings held during April 2013.
  • FLIR v. Fluke 2012; Testified at trial and deposition regarding trademark infringement damages and false advertising damages.
  • Bott, LLC et al v. Roderich Bott 2012; Testified at trial as a court appointed fraud examiner, regarding results of an independent fraud investigation and forensic accounting analysis.
  • Leatherman Tool Group v. Coast Cutlery 2012; Testified at deposition on behalf of plaintiff regarding false advertising damages.
  • Jessica Schlesinger v. Barry Schlesinger et al 2012; Testified at trial regarding forensic accounting and valuation analysis.
  • Sikh Dharma International et al v. Kartar et al, 2011; Testified at trial regarding business valuation and analysis of reasonable compensation.
  • Evergreen Helicopters v. Erickson Air-Crane, 2011; Prepared expert report of lost profits analysis.
  • Doe v. Boy Scouts of America 2010; Testified at trial regarding financial profile of Boy Scouts of America for punitive damage claim.
  • Synectic Funds v. Craig Berkman and Arthur Andersen, 2008; Testified at trial regarding investment losses, as well as results of cash flow tracing.
  • Scoggins v. Nidiffer and C&K Market, 2008; Conducted business valuation of grocery chain.
  • State of Oregon v. Lyle Mann, 2007; Testified at trial regarding forensic accounting analysis of alleged expense reimbursement fraud.
  • Daniel Miles v. Davis Wright Tremaine, 2007; Testified at trial regarding lost profits analysis.
  • McWilliams v. Portland Public Schools, 2006; Conducted quantitative analysis of wage and hour claims.
  • Fred Fields v. The Coe Manufacturing Company and Three Cities Research, 2005; Testified at trial regarding business valuation
  • Roger Pollock v. DR Horton, Inc. 2004; conducted lost profits analysis.
  • Various Class Actions v. Hollywood entertainment, 2004; Conducted lost wages analysis and forensic investigation of information systems data.
  • Ochoco Lumber v. US Bank, 2003-2004; Conducted lost profits analysis.
  • Professional Athlete v. Corporation, 2002; Analyzed alleged lost profits resulting from breach of endorsement contract.

Selected Business Valuations

  • Manufacture of natural foods and tea company, revenues $90 million
  • Regional grocery chain, revenues $450 million
  • Steel fabricator, revenues $90 million
  • Mill equipment manufacturer, revenues $90 million
  • Wholesale lumber distributor, revenues $80 million
  • Various medical practices revenues $5-$10 million
  • Numerous family limited partnerships, assets up to $50 million
  • Harley Davidson dealerships, revenues $5 million
  • Hotel and family restaurant,
    revenues $600,000 Dog grooming business, revenues $200,000
  • Single family home builders
  • Professional service firms, including engineering, advertising, architectural, real estate brokerage, insurance agencies
  • Agricultural nursery
  • Development stage companies, zero revenues
  • Electronic component manufacturer, revenues $2 million
  • Development stage companies, zero revenues
  • Notes receivable
  • Fractional interests in real estate

Publications & News Articles

Professional Associations

  • Oregon Society of Certified Public Accountants
  • American Institute of Certified Public Accountants
  • American Society of Appraisers
  • Association of Certified Fraud Examiners
  • Multnomah Bar Association Committee for Judicial Review (past)

Charitable Associations