![](https://moronesanalytics.com/wp-content/uploads/2013/06/IMG_5179web1.jpg)
Portland Business Journal, “Valuation expert can take the heat on witness stand,” June 4, 2010
“Even though she graduated from the University of Oregon with a degree in accounting, Serena Morones always knew that her professional life would be about more than crunching numbers day after day.”